Ordinary is not for us.
The Elica stand.
Our stand opens with an installation featuring multiple propellers: a metaphor that serves as a reminder of the company's roots. Air is the common thread running through every room, where every aspect of the visitor experience evokes the extraordinary nature of Elica.
Calvi & Brambilla and partners.
Since 2006, Fabio Calvi and Paolo Brambilla have worked together, specialising in interior design, exhibition design, and product design. Their approach is inspired by the great masters of Italian design, capable of working on different scales, bringing life to projects laden with subtle irony but always grounded on functional purpose.
Milano Design Week 16-21 April 2024
EuroCucina
Hall 02, stand B02 A03
Calvi & Brambilla and partners
The shape of Extraordinary. The home appliance that didn't exist. Now it does. Oven, hob, kitchen hood: finally together, ready to revolutionise your cooking experience. You decide what to make, it does the rest - for the first time ever.
Extraordinary Cooking.
Elica's innovative products like the NikolaTesla extractor hobs, ovens, induction hobs, and wine coolers bring innovation, cutting-edge features, and exceptional design into the kitchen. And so, cooking becomes extraordinary.
Lhov. The shape of Extraordinary.
Extraordinary Cooking.
Straordinaria
we+
Straordinaria
Air and warmth come together in an ethereal space in the heart of Palazzo Litta. Elica, along with Fondazione Ermanno Casoli, challenges the ordinary through the visionary project of the Japanese design studio we+, founded by Toshiya Hayashi and Hokuto Ando in 2013.
Inspired by the lightness of clouds, the artwork creates a continuous flow of hues evoking air and warmth – two natural elements that make up a significant part of Elica’s identity - in which creativity and innovation combine in the pursuit of beauty.
we+
“We have been inspired by natural elements, the venue and the concept of "Straordinaria" to give birth to an installation where nature, beauty and color blend together to offer visitors a sensory journey around ‘air’. The true essence of the brand has guided us in the search for an authentic interpretation of its values. The ’ relation’ and ‘contact’ with shapes, materials, hues and depth allow visitors to enjoy a special connection with elements.”
Ermanno Casoli Foundation
The ‘Straordinaria’ installation presented at the Fuorisalone was conceived by Elica in collaboration with the Fondazione Ermanno Casoli and curated by Marcello Smarrelli (artistic director of the FEC). The Ermanno Casoli Foundation (FEC) was founded in 2007 in honour of our founder. Its aim has always been to promote activities in which art serves as an educational tool and method to spark innovative processes, even within the workplace. A pioneer in exploring the potential of dialogue between art and business, the foundation has become a model for corporate training in Italy.
